Imaging, Good or Bad?

Imaging ? I'm sure we've heard that a lot lately. 

So far, we have always felt that imagery is a negative action. So negative, we often hate people who we think often do this action. Though, it could be that we also do it often… Well

What is imaging? 

Image is an attempt to highlight a good self-image to the public. The impression of imaging is that so far it seems bad because many practice it with lies and exaggeration.

Whether we realize it or not, doing imaging is indeed one of the distinctive characteristics of humans who are more inclined to do something that benefits them. In fact, this has actually become a human need in social life.

 

Let's look at the words of some experts in their theories about imaging;

Frank Jefkins in Soemirat and Adrianto (2007: 114), explains that imaging is the impression of a person or individual about something that appears as a result of his knowledge and experience.

Suharta Abdul Manjid (2009:70), explains that image is a picture that is formed in the community (consumers/customers) about the good and bad of the company.

Huddleston in Buchari Alma (2008:55), explains that imagery is a series of beliefs that are associated with an image that is owned or obtained from experience.

Bill Canton in S. Soemirat and Adrianto. E, (2007: 111), explains that image is the impression, feeling, public self-image of the company; intentional impression created of an object, person or organization.

Philip Kotler (2009: 299), explains that imaging is a set of beliefs, ideas, and impressions that a person has of an object.

The existence of personal branding really helps a person understand the strengths and weaknesses of himself and others, especially in the world of work.

• Mark
• Abilities and skills
• Behavior
• Appearance
• Uniqueness
• Strength
• Authentic
• Destination
  

There are many benefits of the positive side of the image itself that I have been living and getting from building self-image, such as:

• Increase self-confidence.
• Differentiating ourselves from others
• Increase credibility and personal value
• Expanding the most important networking and feeling until now.

So, if we look at the explanation above, then ... Imagery is not always negative, because an image based on value or meaning can benefit the perpetrator. A good branding impression is called "Personal Branding". Efforts to highlight the true identity of the good self without exaggeration.